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Pushing the Image

 Whole Element

Whole Element

 A Scoop Missing

A Scoop Missing

 A Portion Served

A Portion Served

Pushing the image

Sometimes we get to a result we love, we high five, we have the shot, and the shot makes our heart sing! (This is what happens to me anyway, I love it when I get that feeling)

BUT 

What else can you do?

Sometimes even though I have all the happy feelings I keep going because why not have 3 or 4 images instead of just one?

So I will push the image, what happens if I slice something, or take a scoop out or have a bite missing, what happens if we roll up a fork full of spaghetti as if it’s just about to be eaten? Do any of these things enhance the image and make your best image even better?

Sometimes it produces brilliant alternatives, sometimes you’ll like this new image better sometimes it just doesn’t work at all. But isn’t it better to have tried?

A whole platter or baking tray of brownies looks amazing, but a square missing or a serving removed, subconsciously tells you someone is enjoying this, someone has eaten a bite, it makes the viewer want to do the same!

Pizza’s look great whole but there’s something about them being sliced that they are ready to be eaten and something more inviting about them and approachable.

A story about cake

I worked with a baker who had a shop, she offering slices of her absolutely amazing and elaborate whole cakes. However, whilst customers ooohed and aaaahed at the display no one would buy. This line of amazing whole cakes sat there untouched day after day. Finally, she tried slicing them. Sure enough those slices flew out the door. She finally figured out that a whole cake FEELS like it should be admired in its entirety, no one wanted to be responsible for ‘ruining’ it despite it being there to be eaten.

Once it was cut, it was inviting, beyond tempting and customers couldn’t get enough. I think of this when I have a whole dish or pie or cake, something that looks incredible and impressive as a whole something that FEELS like you should admire it, suddenly by cutting into it or slicing it, it instantly changes how you feel about it, it’s almost as if you have permission to enjoy and devour it.

Try it and see!

 Whole Elements / Clean Knife

Whole Elements / Clean Knife

 Sliced / Used Knife

Sliced / Used Knife

 A Serving / A Portion Missing

A Serving / A Portion Missing